Skip to content

How this millennial entrepreneur runs a multi-million startup in Japan

Sae Hyung-jung remembers a time when he nervous about not having sufficient cash for his subsequent meal.

He was 20 years previous, and had simply based a man-made intelligence (AI) firm that helped college students enhance their take a look at scores for college entry examinations — however it wasn’t doing properly.

“I had a lot debt and I even had to make use of my bank card to provide wage to my staff,” Sae instructed CNBC Make It.

Ten years later, the serial entrepreneur’s life paints a somewhat totally different image.

I used to be so obsessed about making it work as a result of it was my very own product.

Sae Hyung-jung

Founder and CEO, oVice

He’s now the founder and CEO of oVice, a digital workplace platform created to carry the collective power in bodily workplace areas to distant groups.

For instance, the platform permits informal check-ups with colleagues with out the “formalities of on-line conferences,” in response to oVice.

The corporate is headquartered in Japan the place Sae, a South Korean, now lives.

Late final month, oVice raised $32 million in a Sequence B funding spherical led by a gaggle of buyers from Japan and abroad. The newest funding introduced the entire capital raised to $45 million.

The corporate has been making $6 million in annual recurring income, in response to Sae.

CNBC Make It finds out what the younger entrepreneur realized from his failures, and the way a brand new start-up was ultimately born.

Flexibility is vital

The most important drawback concerning the failed AI enterprise was that he didn’t “discover the market,” Sae acknowledged.

“My AI platform specialised in that one examination that abroad college students wanted to take to return to Japan,” he shared, referring to the Examination for Japanese College Admission for Worldwide College students (EJU).

Sae, who was learning in Japan in 2017, took the identical examination and struggled whereas making ready for it.

“There weren’t many books to check for EJU… I collected questions from native college exams and made an AI that generates questions to enhance college students’ scores,” he stated.

“However [at that time]only one,000 folks had been doing this examination yearly, so it was [a] actually area of interest and small market.”

Buyers instructed him that for them to spend money on the start-up, he would want to develop the market.

However Sae stated he was cussed. “I stated no. I wish to remedy this drawback.”

Regardless of his resolve, the platform struggled to remain afloat, and as Sae put it merely — “it failed.”

Sae Hyung-Jung is now the founder and CEO of oVice, a digital workplace platform created to carry the collective power in bodily workplace areas — to distant groups.

oVice

“I used to be so obsessed about making it work as a result of it was my very own product.”

He ultimately offered off the corporate, which helped him to repay his money owed and gave him the “reset” he stated he desperately wanted.

Even so, Sae did not hand over — as a result of entrepreneurship is a “steady journey,” he stated. Furthermore, it was not his first style of failure from him.

When he was 18, he began a commerce brokerage enterprise connecting corporations with provides and distributors in Japan and South Korea. However after a 12 months, Sae needed to shut store.

“Again then, 2011, there was a giant earthquake in Japan. It was loopy… my purchasers [in South Korea] had been importing merchandise from Japan, their shopping for costs had been doubling.”

When you have flexibility, you should have a better likelihood of success.

Sae Hyung-jung

Founder and CEO, oVice

Seeing how unsustainable the enterprise was, Sae determined to close down his enterprise and pursue a college diploma in Japan as an alternative.

Wanting again at his experiences, I’ve realized being adaptable is essential in entrepreneurship.

“If it is not going to work, it is okay. I’ll begin one other factor. When you have flexibility, you should have a better likelihood of success.”

An thought is born

All through college and graduate faculty, Sae labored as an AI and blockchain marketing consultant. In February 2020, his position introduced him to Tunisia — which is about 925 kilometers, or 575 miles, from Italy.

At the moment, the Covid-19 virus was spreading shortly all through Italy, which grew to become the epicenter of Europe’s first coronavirus outbreak.

“The Tunisian authorities stated that you might want to exit tomorrow as a result of we’re going into lockdown. However flights to Japan occurred as soon as a day, so it was unattainable,” Sae stated.

Caught in Tunisia, Sae needed to work remotely, alongside together with his colleagues in Japan who had been working from house as properly.

However he shortly grew pissed off with distant work, as there was little collaboration between staff.

Doing distant work… It felt like a blackout, you do not know something that is taking place within the firm anymore.

Sae Hyung-jung

Founder and CEO, oVice

“Within the workplace, I may go ask for challenge updates and shortly determine bottlenecks, or I may uncover issues from conversations I one way or the other overheard,” he defined.

“However doing distant work, speaking by means of Zoom, Slack… that does not provide the identical form of expertise. It felt like a blackout, you do not know something that is taking place within the firm anymore.”

Sae determined to take issues into his personal palms, and recreated the space-sharing idea of an workplace — taking it on-line.

For instance, his digital workplace platform permits customers, or their avatars, to method a colleague to begin a dialog or have an informal chit-chat — very like in a bodily workplace.

Do not wish to be overheard? You may “lock” the dialog or take it to a non-public digital assembly room, Sae stated.

oVice permits staff to method their colleagues to begin a dialog or have an informal chit-chat — very like in a bodily workplace.

oVice

After taking two weeks to construct his first prototype and sharing it together with his colleagues, Sae realized his creation introduced him big satisfaction.

“As a result of I loved it a lot, I imagine that the individuals who really feel the should be in an workplace can be glad as properly.”

oVice was launched in Japan in August 2020, and Sae stated there was an enormous uptick of corporations paying for the service as they realized the pandemic was not going away any time quickly.

“Corporations began eager about communication and engagement with distant work and oVice helped with that.”

Pivot to hybrid work

Sae’s new firm loved big success within the final two years because of the pandemic.

However as international locations around the globe relaxed restrictions and employees started returning to workplaces, or Vice started shifting its focus to corporations adapting to what some have referred to as, “the brand new regular” — hybrid working.

How remote and hybrid work changed the office

“Many individuals are actually like, I like being within the workplace, but when my firm decides to go to workplace 100%, I’ll stop. And corporations know that,” Sae added.

“Sure, we’re going again to the workplace, however it doesn’t suggest that [online collaboration] will vanish.”

Sae stays assured that his platform will proceed to thrive as workplaces transfer towards hybrid work and pre-pandemic normalcy.

It was good to expertise some failure, they taught me necessary classes.

Sae Hyung-jung

Founder and CEO, oVice

.

Leave a Reply

Your email address will not be published.